In the middle of creating a national brand relaunch, Covid hit. The brand’s evolved messaging, tone, personality, and visual language still needed a full-scale omnichannel campaign to introduce the company’s new brand pillars and mission. The almost-finished campaign, however, needed an overhaul to speak to the rapidly changing economy that significantly affected our audience: businesses that need advertising solutions to grow.

That’s when the magic happened: within a turnaround time of only 12 weeks, we created a hyperlocal campaign with a deliverables list north of 600 elements, introducing the new brand and reinforcing its commitment to helping local businesses and their communities grow stronger together. Always pushing the boundaries of where the art and science of workflow collide, the end result presented an opportunity for infinite versions to be created quickly and efficiently.

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