I’m an Addy and Telly award-winning Marketing and Creative Director with 10+ years of experience leading teams and almost two decades of experience in media and advertising.

I’m equally creative and analytical. Equally passionate about performance data and developing scroll-stopping marketing assets.

If I'm not creating audience-driven media strategies or making a case for the Oxford comma, you can find me reading all the books and listening to all the podcasts. Preferably outside.

Hey, y’all,

I love selling brands. I hate selling myself. So here’s a few quick things about me and my work:

  1. I've grown from an aspiring journalist to a marketing and media leader. First in the non-profit space, then a freestanding creative agency, and for the last 10 years, for in-house agencies, including a Fortune 64 healthcare operator, a Fortune 69 media company, and a rapidly growing start-up e-commerce brand. My role has always been rooted in what I do best: creating data-driven messaging that authentically connects with the intended audience.

  2. I'm passionate about my work. I always balance strategy and execution. I’ve spent years advocating for the marriage of data and creative and thinking outside of the box for the right media mix to meet audiences where they are. By default, I operate with positivity and unfailingly focus on communication and collaboration.

  3. One thing I know for sure: the art of great marketing, the kind that builds brands and moves the needle, is a delicate balance between detailed strategy and awesome ideas. Left and right brains for the win.

Skills & Expertise

  • Marketing Strategy

    Media Buying

    Audience-Based Media Buying

    Creative Brief Optimization

    Data Analysis & Visualization

    Project Management

    Roadmap Organization

    Client Relations

    Client Presentations

    Trend Monitoring

    Market Research

  • Communication Planning and Execution

    Editorial Calendar Management

    CMS Management

    Brand Messaging

    Whitepapers

    Long-Form Content

    Sponsored Content

    Public Relations

    Web Copy & Blogs

    SEO Strategy & Copywriting

  • Social Media Campaign Management

    Google Responsive Display Ads

    Google Analytics

    Demand Generation - E-mail & SMS

    Performance Optimization

    HTML & CSS

  • Creative Problem Solving

    Positivity

    Relationship Building

    Collaboration & Team-Building

    Communication