Left-brain analytical. Right-brain creative. 100% obsessed with the Oxford comma.

Whether I’m standing in a jobsite trailer interviewing field engineers, building a multi-channel demand gen strategy for Fortune 500 decision-makers, or deep-diving into SEO analytics, I build marketing engines that actually win work, attract top talent, and move the needle.

(When I'm offline, I'm usually outside reading a stack of books or bingeing podcasts.)

Strategic Marketing & Content Leader

Bridging the Gap Between “That Looks Cool” and “That Drove Revenue.”

I love building and selling brands. Selling myself? A little less natural—so I’ll let the track record do most of the talking:

  1. I started as a journalist with a passion for a damn good story, and evolved into an executive marketing & communications leader. Over the past 15+ years, I’ve led brand strategy and execution across freestanding agencies and massive in-house teams—including a Fortune 64 healthcare giant, a Fortune 69 media corporation, high-tech B2B manufacturing, and fast-scaled e-commerce.

  2. Here’s what I know for sure:

    Great marketing isn’t measured in vanity likes or surface-level buzz. It’s measured in shortened sales cycles, stronger pipelines, client confidence, and top-tier talent acquisition.

  3. Whether it’s translating dense, technical engineering jargon into a high-stakes SOQ proposal, launching an ESOP employer brand campaign, or leveraging modern AI workflows (ChatGPT/Claude/Copilot) to scale content output without losing quality—I balance big-picture strategy with relentless, roll-up-your-sleeves execution.

  4. Positive by nature, collaborative by trade, and firmly operating at the intersection of awesome ideas + smart data.

Skills & Expertise

    • Omnichannel Marketing & Media Buying

    • B2B Sales Enablement & Proposals / SOQs

    • Employer Branding & ESOP Messaging

    • AI-Assisted Content Workflows

    • Technical & Executive Copywriting

    • Case Studies & Customer Spotlights

    • SEO Strategy & Editorial Management

    • Public Relations & Brand Guidelines

    • WordPress CMS, HTML & CSS

    • Social Media Management (LinkedIn, Instagram, Facebook, YouTube)

    • Creative & Collaboration Tools (Canva, Bluebeam, Lucid, Microsoft 365)

    • CRM & Automation Platforms (Zoho, Salesforce)

    • Data Visualization & Executive Reporting

    • Google Analytics & Ad Performance Tracking

    • Demand Generation (Email / SMS)

    • Creative Brief Optimization & Project Management

    • Concept Development & Campaign Copywriting

    • Graphic Design & Visual Brand Assets

    • Video Production Strategy, Scripting & On-Set Direction

    • Multimedia Asset Libraries & Content Repurposing