Influencer Content Marketing
Influencer-Driven Content to Drive Engagement
The “Rebuild My Town” brand market activation came off the tails of national rebranding and set out to help small businesses rebuild and grow. The initiative featured content with celebrity entrepreneurs like Daymond John in value-driven whitepapers, blogs, webinars, videos, and interactive events connecting businesses in local communities.
Press Releases & Sponsored Content
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INC.com: Daymond John Shares the Five Types of Business Partners You Need to Scale Your Business
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Entrepreneur: Daymond John Shares His Tactics for Overcoming Any Business Obstacle
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Press Release: Daymond John on How Spectrum Reach’s Pay it Forward Program Helps Small Businesses
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5 lessons learned from Spectrum Reach's Marketing Speaker Series featuring Daymond John