Advertising & Marketing 101

The Advertising & Marketing 101 series began as an answer to a significant gap in the content library: engaging with the largest audience segment, small to medium-sized businesses. The original whitepaper had a unique tone and message and quickly became the highest-performing content piece. It then sparked a comprehensive 101 series addressing diverse topics across additional whitepapers, blogs, webinars, integrated promotional campaigns, and a gated e-book, which all continued to lead in CTR, CR, and creative ROI.