Driven by Data National Tour
You wouldn't embark on a four-month, cross-country road trip without a few hundred gallons of fuel. So, why would you plan a whole marketing campaign and not power it with the best data and insights available? That's the message Spectrum Reach set out to deliver to advertisers in 2018. But what started out as an ordinary digital campaign soon evolved into a large-scale mobile activation on wheels. To literally drive home this message, the "Driven By Data Tour" was born.
Pay It Forward
Spectrum Reach continued its commitment to supporting local business with its Pay It Forward brand activation, offering complimentary TV campaigns and commercials for multicultural small businesses along with free marketing insights and advice.